SEO Services & Consultation
What is SEO?
Search Engine Optimisation (SEO) helps websites be found in search engines (yes, like Google) for certain queries.
How do we do that? Well, it’s a broad spectrum of activities that go together to make a website valuable for the searcher, as well as valuable in the eyes of Google, who make the call as to whether you rank on first page or in the invisible abyss (page 2 and beyond of search results).
You can read in more detail about what SEO is here.
What Happens for SEO at Gumbo Web Advice?
At Gumbo, we do two SEO things:
Optimise existing websites for SEO, or,
Incorporate SEO optimisation into new websites that are project managed via Gumbo.
And to be honest, so many sites are in such poor shape, or ancient, need an aesthetic overhaul or will take longer to ‘optimise’ retrospectively, we usually go for Option 2.
Better SEO often comes from either a complete rebuild of simpler websites based on a sound SEO strategy to create the structure, or creating SEO-optimised ‘catchment’ pages on bigger existing websites, tailored specifically to rank for one keyword per page.
What Makes Neil Boland the Guy for SEO?
Neil Boland’s core strength is in digital marketing strategy, copywriting and written SEO, as well as research and strategy regarding website structures that do a better job at catching the eye of search engines. And to switch back to referring to myself in first person, I can help with your technical SEO, too — the type of issues that can make your website an unappealing ranking prospect for Google (slow loading, bad User Experience etc).
And for three years, I have helped big box retailer Officeworks rank better in Google for new markets and categories, as SEO Lead at the Chadstone support office. And for small businesses, I have helped all sorts of operators, from AirBnB businesses, to arborists, fashion/textiles patternmakers and more rank for what’s relevent to their respective clients and customers.
One Size Does Not Fit All, in SEO Optimisation
Depending on the client, it might take more than just the written word to attract new business (video, website health checks, just to name two). Every business is different, with different levels of search demand for their products or services, so the Gumbo approach is to assess every business individually and provide a tailored plan for improving your site’s ‘findability’ in search engines like Google.
Understand SEO Better, for a Better Business
Want to know more about SEO? Well, you’ll understand it better in 5 minutes, 58 seconds if you watch this video (or, seriously, book a digital marketing consultation now, and understand more than just ‘the Google’:
Clear as a Bell
At Gumbo, we’re big on transparency. For SEO, many less-scrupulous companies will approach a small or medium business with promises of quick rankings and subsequent big success. And as you may know, what usually happens is big money thrown at it for virtually zero positive results (for any number of reasons).
As part of a Gumbo digital marketing consultation, or pre-optimisation assessment of your business and website, clear and honest appraisals are given regarding the potential of your website making you more business via SEO. While we say that SEO is still a valuable a critical practice for gaining new business online, we’re not going to pull the wool either.
Want to speak to us about your website’s SEO potential? Simply fill in this form here, and we’ll get back to you lickety-split.
Gumbo’s SEO Services: Find out More
Ready to jump into the SEO race and start building your business online? Neil Boland and Gumbo have proven results in this space; we’re keen on applying it to your business and seeing you grow. Enquire here now.