Neil Boland = Gumbo Web Advice
Neil Boland, a Melbourne-based digital marketing and SEO specialist, runs Gumbo.
With 12+ years in both agencies and in‑house roles, he’s seen many businesses waste money on unclear digital marketing strategies and investments. Gumbo gives small and medium businesses a smarter, more honest alternative. And the confidence to do well in digital for their business via a clear plan.
Like the New Orleans stew, Neil’s digital marketing Gumbo blends essentials (SEO, ads, content) with the right ratios and appropriate extras for your business — no fluff.
Send some info about your business for a consult booking here, and start understanding digital now.
What’s With the Company Name?
As well as being a keen advocate for easy-to-obtain digital marketing education for businesses, Neil is also a musician in the after-hours. In addition to country and western, funk, jazz, and heavy metal (yes, the 80s kind), his biggest passion is the blues, as well as rhythm and blues from New Orleans, Chicago, Texas and more.
Gumbo is a Creole stew that is the official state cuisine of Louisiana. And in the funk and blues-rich city of New Orleans it is eaten daily by regular folks, musicians, artists and anyone who loves a hearty home-style feed. The "holy trinity of vegetables"—celery, onions and bell peppers—is always present in gumbo, but there are variations made to the recipe that make it just right for people with different tastes (Cajun gumbo, for example, may contain fowl instead of seafood).
Neil sees this mix of essential fundamentals and variables to be the perfect metaphor for knowing what types of digital marketing activities combine to create be best strategy for each client. So, there you go!
Pictured: the old brand logo for Gumbo, where you can clearly see ingredients going into a bowl. Get it?