About Gumbo Web Advice
Diverse industries, brands big and small, getting the ingredients just right.
Your Digital Marketing Guy
Neil Boland, a Melbourne-based digital marketing and SEO specialist, runs Gumbo.
With 12+ years in both agencies and in‑house roles, he’s seen many businesses waste money on unclear digital marketing strategies and investments. Gumbo gives small businesses a smarter, more honest alternative. And the confidence to do well in digital for their business via a clear PLAN.
Like the New Orleans stew, Neil’s digital marketing Gumbo blends essentials (SEO, ads, content, all that) with the right ratios and appropriate extras for your business — no fluff.
Send some info about your business for a consult booking here, and start understanding digital now. Or check out other services below.
-
A fine-tooth comb is applied to your business’s web presence – competitive visibility, opportunities in social media land and more. Then you get –
1–2-hour one-to-one digital marketing consultation session.
3–6-month plan; your roadmap for doing business better online.
-
Take the stress and confusion out of building something beautiful that helps to convey the best you have to offer. With a Gumbo small business website, you get –
A fast and attractive new place for showcasing your brand.
SEO considerations at the core of how we build it.
Great copy for selling your business better.
The keys – logins for access along with what is safe to change.
-
Affordable, economical and clear auditing of your existing website and its performance in search engines. A great way of eliminating FOMO and getting a realistic view of what you can achieve organically online. You get –
A deep analysis of how your website may appear in Google and more, and for what, against key competitors.
A technical overview of how your website performs for users (SEO auditing).
A report and recommendations for how to elevate your search presence.
The Gumbo Company Name
As well as being a keen advocate for easy-to-obtain digital marketing education for small businesses, Neil is also a musician in the after-hours. In addition to country and western, funk, jazz, and heavy metal (yes, the 80s kind), his biggest passion is the blues, as well as rhythm and blues from New Orleans, Chicago, Texas and more.
Gumbo is a Creole stew that is the official state cuisine of Louisiana. And in the funk and blues-rich city of New Orleans it is eaten daily by regular folks, musicians, artists and anyone who loves a hearty home-style feed. The "holy trinity of vegetables"—celery, onions and bell peppers—is always present in gumbo, but there are variations made to the recipe that make it just right for people with different tastes (Cajun gumbo, for example, may contain fowl instead of seafood).
Neil sees this mix of essential fundamentals and variables to be the perfect metaphor for knowing what types of digital marketing activities combine to create be best strategy for each client. So, there you go!
Ask Neil @ Gumbo
Ready to improve your digital game for growing your business? Get in touch now.
